Have you recently heard about Neenah Coldenhove’s latest product, Texcol®?
Texcol® is our newly developed digital transfer paper, it allows users to print on a wide range of natural fibre textiles, using a waterless process with your standard technology! This eliminates complex pre- or post-treatments of textiles and reduces the user’s cost and carbon footprint.
After we launched it in July during ITMA 2019, Texcol® has been hailed as one of this year’s revolutionary technologies.
From that point on, Texcol® has secured its place in the spotlights and the interest surrounding our new product has not faded away. We kept receiving enthusiastic feedback and in order to keep the momentum going, we took some actions.
A brand-new printing laboratory has been built here at Neenah Coldenhove and throughout the week of 11 November we organized a seminar with selected parties: the Texcol® Demo Days.
Out of more than 600 interested leads, we choose a few experts from various countries with differing backgrounds, end-use markets and expertise.
Driven by the curiosity of a product that could be the key to unlocking new business opportunities, participants of the Texcol® Demo Days have been able to see the actual printing and transferring process, in addition to market analysis and insights on the development of the paper.
We have marked positive takeaways from those days, which were filled with solid discussions, fascinating workshops and informal chats! Despite the differences in knowledge and skill sets, we at Neenah Coldenhove and the attendees enjoyed highly productive sessions that have motivated us all to continue improving and working together to achieve great results.
True, we will most likely experience some challenges in the near future, but challenges open the door to new opportunities. Additionally, all the insights collected during the Texcol® Demo Days can create the basis for new initiatives!
Our first action will be to declare our participation at Heimtextil 2020: the international trade fair for home and contract textiles.
Stay tuned to find out what else we have in store for you at this upcoming event. Who knows, you might even be the next person invited to the Texcol® Demo Days 2.0!